Srini Sripada

Brand Interviews, Srini Sripada Ex-Marketing at Pfizer, Unilever, P&G

Exclusive: Strategic Marketing Insights

Looking into the future, Artificial Intelligence will further disrupt marketing as we know it. AI will predict what we are likely to prefer and innovation will tend to be data driven vs. intuitive and creative driven. Powerful AI algorithms that will integrate information from multiple sources about the purchaser and make new offerings.

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