Digital Performance Analytics

With the advanced development of digitization, there has been an increased demand for intelligent digital marketing approaches. The online marketing space is going through continuous growth with new acquisition channels getting added to the digital network on a daily basis. However, the success of marketing efforts today strongly depends on smart marketing performance analytics.

Marketing analytics

Referring to the modern classification, marketing analytics incorporate the procedures or technologies that support marketers in the assessment of their digital marketing and advertising approaches.

Evaluating marketing performance with the use of appropriate analytics helps you measure the accomplishment of your marketing plans.

Marketing analytics show evaluations between numerous acquisition channels including blogging sites, paid advertising, associate advertising, digital communications, and social media by analyzing the collected data and reinforcing it in an inclusive marketing assessment.

Merged assessments can support company in mining key analytical outcomes, thus provide meaningful insights for taking marketing actions to the next level.

Untying the implication of marketing analytics

Over the past years, there was a serious assortment of technologies in the business data environments. Most marketing professionals considered individual marketing channels while taking decisive business decisions. Individual considerations of social media or website analytics data are not adequate.

Marketing tools that consider simple snapshots rather than the real picture are insufficient as today companies require inclusive and merged marketing analytics. That's why it is important to consider almost all marketing approaches and efforts across all of the media channels.

The incentives of marketing analytics

By measuring the involvement and efficiency of each channel, marketers can assess and evaluation each acquisition channel independently including engagement and acquisition perspective data. Marketers can then see the cross-channel performance, CPA's and understand the ROI. By detecting which channels perform better than others, marketers can assign their resources more sensibly. 

Four primary features why your company should invest in marketing analytics:

-Get data-driven insights to improve marketing campaigns
-Discover current trends to keep the business on the wave
-Recognize prospects to turn them into loyal clients
-Develop landing pages which convert into customers

Consider that marketing analytics is not only supporting you with producing improved marketing outcomes but can also assist the entire business. For example, by observing the keywords your clients are looking for, you can accurately identify what specific features they would want from your company. Constant observation of client sentiment can undoubtedly help firms improve their products and services.

Metrics to track

There are several digital marketing analytics metrics which are important. Productive digital marketers can evaluate, track, record, and use these metrics according to their marketing needs:

1. Acquisition: stating the number of active visitors that responded to your digital marketing efforts by visiting your website.
2. Activation: signifies the number of closed clients during their first visit to your corporate website.
3. Retention: is one of the most crucial digital marketing metrics, as it represents the visitors returning to your website after their first visit. 

4. Revenue: includes clients who take action, thus producing profits. 

5. Referral: satisfied clients who refer your services or products to others.

Marketing performance analytics is intended to identify prospects for perfect product or service growth, brand recognition, and client satisfaction.

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