Voice SEO - Redefining the world of search
Stepping into an advanced world of digitalization, people today are searching on the internet through unique means of voice command. Voice AI systems in various devices are what allows the users to browse the web through voice commands without having to type a single word in the browser. So just like the written webpages, it becomes equally important to optimize the voice searches as well for increased visibility and better ranking.
Preferred for its ease of use
People who previously used to type words for searching anything online are now preferring the voice search option more for its ease of use, and quicker results. The voice assistants that are majorly used today in cars, computers, homes and cell phones are Apple Siri, Google Assistant, Microsoft Cortana, and Amazon Alexa. It is through the voice search that people can easily search the nearest grocery store or find the closest restaurant while on the go.
Offering better opportunities to businesses
According to Andrew NG, the Chief Scientist of Baidu, it is estimated that 50% of all the searches will be voice initiated by 2020. It is so thus advised that businesses adopt this new form of searching tactic to exceed in their making of profits and getting better at their sales game.
Voice search offers brands the opportunity to connect with their users and potential customers in a unique way. Companies looking for high search ranking should optimize voice search by making the content easy to read, keeping the content short and simple, as well as strengthening online presence through working on relevant keywords and making it more consistent.
According to BrightLocal study within last year, 58% of consumers used voice search to find local business info. While 46% of people used voice search to look for a local business daily, likewise 53% of people who used smart home speakers conducted local searches regularly.
These statistics show how widely people are shifting towards voice searches and highlight its augmented scope in the time to come. It can be seen that the power of voice search is highly going to impact the business world and thus opting for Voice SEO is an action that all types of companies should focus on firmly in the coming years.